Preselling: The Visitor-Customer Converter

In every online business, a “buying” customer is always the end of the business process. Meaning, you must lead your customer to buy your products. However, it has never become an easy task. There is no secret formula in doing this process. The thing is, we must learn how to write effectively that our customers will be convinced that she needs to buy your products. In this article, I will be highlighting the importance of preselling.

Let us discuss first the difference of preselling and selling. There is a big difference between these two things. The big difference between them is that selling is “trying to get the sale” of your product while preselling is warming up your visitor with your high content valuable information about your product. Preselling is about satisfying your customers with all the information they are looking and then leading them to your most wanted response.

This is why a high content theme based webpage is needed in preselling. The information that you give is valuable to your potential customers because it is where they will decide whether they have to buy your product or not. When you presell effectively, it will be easier for you to sell effectively.

Preselling establishes your credibility to your customers. It is more on getting into the mind of your visitors and think of how they are to react in your presentation of your product. Preselling should come first before selling. People hate sales pitch, but they love to know valuable information about your product that in seeing them, they will tell themselves that they need your product. When they feel that you have satisfied them in giving the information they need, they will believe in you and that is a “plus” point for your credibility.

With preselling, you will be creating an “open to buy frame of mind” of your visitor as Ken Evoy said. And this thinking will lead them to more clicks into your website. The more clicks you get, the higher your income can be depending on how well you monetized your website.

Preselling will not be that hard to anyone if you really know your product or anything that you are selling, if you know and understand the difference of preselling and selling, if you are passionate with your product, and if you are willing and highly motivated to succeed. These four things will be your key to effective preselling.


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