Considering the Audience....

It is a must for you as an internet marketer to know who will be your audience because you can use that information to enhance your site to suit them. As a result, you will gain more loyal returning visitors that come back again and again for more.

What is the age level and in what intellectual level does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Try to take your audience's emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.

When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site's general theme.

Try to sprinkle colloquial language in your sites sparingly where you see fit and you will create a sense that your audience is on common ground with you. This in turn builds a trusting relationship between you and your audience, which will come in useful should you want to market a product to your audience.

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Improving Your Website Usability

One of the most important thing to remember in designing your website is optimizing your site's functions. Let us say your design is good, but if people will find it difficult in finding the content they want, then they will just leave your site without a word. When they do that, it means a lost from you.

First, make sure that your content can be read well. Try to space out the lines of your text accordingly. It must be readable and title must clearly identify that it is a title. In my case, I make sure that the title is in bold text and it has a bigger font compared to their paragraphs. Most of the time I give them different colors while I leave the text paragraph in black. I also make the subtopics in italics. Make sure the the text fonts of your paragraph is not too small. Do not make it too big either for it may leave a shocking impression for your website. Font 11-13 may be a good size for content texts.

Secondly, make sure that your visitor can find the content of your site easier to search. You may want to add a glossary for your site or an SQL-driven data base. You can also use the google search if you like. Adding a Site Map can also be useful for your site. Place a good title in each Navbar that you will be adding.These things will be very useful especially if you have thousands of content in your site.

Avoid using too much graphical content for your site. This is one of the common mistakes of website makers. They use too much graphics in their websites that as a result, it loads very slowly. I have seen so many sites that always have a problem in loading because of too much graphics. And this could mean losing your visitor and money. Fifteen seconds is the average length that most surfers is willing to wait for your website to load. You know what they will do beyond that. Web surfers hate sites that loads up very slow. Graphics are good to look at, but too much of it can destroy your online business

Finally, make sure that your links work well. This is not only true to website makers, but also to internet marketers. I have experienced recieving emails from professional internet marketers giving me links to their free gifts. Unfortunately, their links does not work. That is a big minus point from them especially after claiming that they were professionals. If internet marketer needs to be careful with their links, how much more for website makers? Make sure that your links work.

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The Importance of a Sitemap

The Importance of a Sitemap

Let's discuss about sitemaps. Do you ever wonder why many sites provide a site map? Here are the most important reasons why do you need a site map to your site.

1) Navigation purposes

Imagine you visit a zoo, but don't know where to go? The area is big and you definitely don't know where to start. A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site's theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. It's like reading a table of contents that explains how it relates to each pages. There is no need to get the "big picture" of your site by reading through each page, and by doing that you will be saving your visitors' time.

3) Site optimization purposes

This is the techie part of sitemap, but I hope you realize its importance especailly if you really want your site to rank well with search engines. When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page -- they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird's eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.
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5 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are five principles to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Make your visitors want to click through your site and not the back button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Most net users doesn't care about banners. Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Provide a Site Map.

Like going to a zoo or any park, Site Map would be very useful for the navigators of your site. When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

This is what I hate with some of the sites. If you are surfing in public areas and you come across with these sites, oh boy, every body thoughts it's a new ring tone. If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

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Blog It Bloggers!!!

Finally, I have written an ebook that will guide you through in creating your own blog!!! Blog is indeed very easy to make. But to make it an earning blog is never an easy task to do. This ebook will then guide you on how to do it.

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ever. Get it here if you haven't yet:

After tomorrow it's gone for ever.

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Choosing the Best Webhosting Company for You

Who is the Best Webhosting Company?

There are hundreds of webhosting companies across the web. In fact, it is even more difficult to choose or to pin point the best web hosting company that for you and your business. This is to give you an idea on how to choose your webhosting company. Here are some factors that you may want to consider in choosing the best web hosting company.

1. Price factor. Most web marketers especially the newbie’s prefer to go for the cheaper prices. We have lots of them in the net. In fact, there is no webhosting company that claims they have an expensive price. Some companies offer $6-$10 per month for their hosting services not including the domain registration. While others offer more than $10 per month which includes the domain registration. The truth is, most of these webhosting companies offer the same range of price. In my own opinion, choosing your webhosting company base on the price should not be your best reason whether to host or not your website in that company.

2. Service factor. This is the first factor that should come with the price. As I said, the price doesn’t matter for they offer almost of the same price. So if you are a newbie, bear this in mind, look and review first their services. Try looking for answers to these questions; “Is their customer service open 24 hours 7 days a week? Do they give a guarantee that any calls for customer service will be answered? Do they offer an online technical support? Are they customer friendly? Are they fast to respond from any questions and inquiries you ask?”

You can know the answers to these questions by contacting them and make some inquiries. If they have an excellent customer service, then probably they are reliable and dependable. This factor is very important because this will give you a peace of mind that your upcoming website will work well in the near future. In addition, it will give you a confidence that you are with the right people to assist you.

3. Feature factor. I would say this is the most important factor that you must know. It is the factor that will identify whether your webhosting company is really cheap or is a little expensive. Some companies may offer a real cheap price but does not contain too much feature like auto responder, free blogging feature, email address listings, auto submitter, etc. If the webhosting company offers a good deal of features matched with its cheap price plus an excellent customer support, then it is the best people to stick with.

Knowing these factors, then you can now effectively decide whether or not to accept the webhosting company. Always, be sure that the price matches with the services and features they offer.


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Preselling: The Visitor-Customer Converter

In every online business, a “buying” customer is always the end of the business process. Meaning, you must lead your customer to buy your products. However, it has never become an easy task. There is no secret formula in doing this process. The thing is, we must learn how to write effectively that our customers will be convinced that she needs to buy your products. In this article, I will be highlighting the importance of preselling.

Let us discuss first the difference of preselling and selling. There is a big difference between these two things. The big difference between them is that selling is “trying to get the sale” of your product while preselling is warming up your visitor with your high content valuable information about your product. Preselling is about satisfying your customers with all the information they are looking and then leading them to your most wanted response.

This is why a high content theme based webpage is needed in preselling. The information that you give is valuable to your potential customers because it is where they will decide whether they have to buy your product or not. When you presell effectively, it will be easier for you to sell effectively.

Preselling establishes your credibility to your customers. It is more on getting into the mind of your visitors and think of how they are to react in your presentation of your product. Preselling should come first before selling. People hate sales pitch, but they love to know valuable information about your product that in seeing them, they will tell themselves that they need your product. When they feel that you have satisfied them in giving the information they need, they will believe in you and that is a “plus” point for your credibility.

With preselling, you will be creating an “open to buy frame of mind” of your visitor as Ken Evoy said. And this thinking will lead them to more clicks into your website. The more clicks you get, the higher your income can be depending on how well you monetized your website.

Preselling will not be that hard to anyone if you really know your product or anything that you are selling, if you know and understand the difference of preselling and selling, if you are passionate with your product, and if you are willing and highly motivated to succeed. These four things will be your key to effective preselling.

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Increasing Traffic by Links Part 2

What about the outgoing links? Outgoing links are links that you placed in your website going to other websites. They are not completely bad. There is no such thing as a perfect website where you can get everything you need. Outgoing links will help your visitor to explore for more and look for the information they need. It will also help you create an impression to your visitors that you are connected to other valuable websites. A care should be taken however in putting too much outgoing links. Remember that you want your visitor to stay in your site and read for more. You want them to see everything in your site and later, turn them to be your customer.

Building a link program is very interesting. The best way to start is to have an exchange links offer. Very few websites offer an exchange link with small websites especially to starters. As for my experience I was rejected several times from websites that I visited and asked them kindly if I can link them to my website and in return, they will also link me. Their reply is very simple, “Sorry, we are not looking for partners as of now. You are free however to link us in.” Why go to these websites sacrificing your dignity as a website owner?

You can build a link program without sacrificing your dignity by valuing exchange link. I can recommend one for you. Look for it in my website by clicking my link below. Start building your link programs now and build your credibility as a website owner.

Do not Link Exchange, but value exchange. This is the best thing that we can do to what we talked about exchanging links. Site Build It offers this valuable tool that is hard to find to other websites. This is a free tool where you can build your credibility in the web. This tool BEST works with the SBI owners. But don’t worry, Site Build It offers it for free even for non-SBI owners. As I said, we are more concern on your success. If you prefer however to be a part of Site Build It, order now and start build your website that earns.
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Increasing Traffic by Links Part 1

As I said in my previous articles, creating a high content-theme based website is the best thing to start your own website. However, there are some other ways to increase your website’s traffic. Today, we will be discussing one, “Linking”. Before digging into the subject, I want to make it that building a link program is just a small part of the SE war of trillions of websites. It is just a fraction of the things that you still have to learn. But it will sure help you, your visitor, and the search engines if you will have an excellent link program.

Traffic as we know is the life blood of your website. And the number one secret of traffic building is by building a high content-theme based website. The problem however is the SE ranking. We have to win and be a part of those few who makes it to the top of the SE’s ranking. One of the best things to do is by links. We must remember however, that not all links will be beneficial to you.

Inbound links. This will increase your traffic. Just a common sense, let us say for example another related website linked to your website. When a visitor to this website saw your link and clicked on it, then you’ll earn a visitor. Not only that, when a website is linked to you, the search engine will recognize it as a form of a vote for your website. This means that someone is recommending you. This is why building an affiliate program is one of the best ways to create a link program. Your affiliates will be linking to your website if you have affiliate programs.

Not all websites have that many incoming links. This is a reality that we must recognize and overcome. There are some websites however managed to create a huge link program. It is by giving away free valuable services in exchange of links. Very wise move, isn’t it? But the thing is, you can have credibility if you have a valuable content in your website. If other website owners saw your web and believe that it will be valuable, then you might gain some incoming links too.
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Getting More Traffic

There are several ways to gain more traffic aside from content. Today, I will be teaching you about submitting articles. I strongly suggest that you need to be familiar with these free features on the net. This can be a high way for your traffic.

You have your articles divided into sub topics. Now what you are going to do is to add some more words maybe around 100 more words per sub topic. It is not much to add for this highly profitable strategy for a beginner like you. Then visit some of best article directories on the net. I suggest that you begin with where you found this article.

Article directories like “Ezine Articles” gathers content from thousands of people around the world. They will not pay you anything but they will leave your article intact including your resource box where your email address, blog site url, and web site url is written. This is where you get your traffic. When there is someone who will reprint your article, they have to include your resource box. This means, more exposures to the net. More exposures means high probability of getting clicks, more clicks means more traffic, and more traffic means more probability of income.

Again, income is what you get if your visitors turned out to be customers. To make more customers, you will have to present your product in a way that is compelling and trust building. Making great content and truths about your products and exposing it to the whole world will do that for you. This is where article submission enters. Article submission will make you more credible and reliable.

In addition to exposure, you will also gain friends in submitting articles. If people will love your articles, some will write you or ask you something it. And correspondence can build friendships. The more friends you have, the higher your credibility will be. And not only that, they might recommend you in one way or another.

For first timers, Ezine Articles only allow 10 submissions for a time. But don’t worry, if they will like your writing skills, they will give you more than you can ever imagine. For now, try to explore the net. Here are some more Article directories where you can submit your articles:
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Taking Few More Steps

We tackled about a high content-theme based website. The question now is, how in the world that I am going to build a “high content-theme based website”? Maybe you are beginning to think about the tools that you are going to use now. Well, not yet. Don’t think of them as for now. We are still in the first step. I will be assisting you all through out the way, don’t worry.

For now, let’s practice. But let us make this practice a time-efficient and cost-efficient one. Meaning, we will practice with the intention of using your content that you will produce for your “real website” later on. In other words, let us use what is free on the net. By the way, you can find money with free offerings on the net. It will not be much, but there is money in it. Start a BLOG.

There are lots of websites that offers free blog account. As you can see, I am using “Blogger”. You can also use “Word Press”. I’m not so familiar how to use the Word Press. Some writers prefer Word Press for its diversity of applications. However, I believe Blogger is more “user-friendly”. So for starter, we will use blogger. But before that, let’s make first your theme so that you can start generating your content.

The best way to start writing is to start thinking about your hobbies, or about your jobs, or anything that you have been doing ever since and that you love to do. The thing is, it will be easier for you to write about something that you are an expert on. And these things can be your job, hobbies, and other recreational activities. It can be about sports, fishing, golfing, being an accountant, being a manager etc. I believe that each person has its own interest. Right? Now you are beginning to smile. Yes, why not turn your expertise into a web business?

Cling cling cling!!! See, I guess you are now thinking that you know lots of things about your hobby. Why not start listing down all those things that you can think of about your chosen expertise? Now you have a theme to start with. Focus on that idea. If it’s about basketball, talk about shooting, dribbling, strategy, passing, etc. Don’t talk about putting bait on the hook, it’s for fishing not basketball.

You have now a list of topics and ideas for your blog. The next step is to consult the search engines. There are lots of tools that you can use for free in looking for high targeted words in the net. The best that I can recommend is the Search It . It’s a one stop highly useful program that can help you in building your site. It’s a user-friendly program, so you will not have a hard time studying on how to use it. For some instructions in using this powerful tool, you can go to and download Free Affiliate Masters Course E-book.

The first thing that we will do is to generate keywords for your chosen theme. The search engines look at the keywords that you have on your page so we must hit the right keywords. Use the Search It. In the first tab, go to “Brainstorming”, then on the second tab, go to “Google Adwords”. On the third tab, type in your main theme for your blog. Since we started with “Basketball”, type basketball and follow further instructions to see the results. Take note or list the keywords generated. Your content will revolve around those keywords.

Now you have the theme and you have keywords. It will be easier for you now to write your content. Make your content revolve around the keywords you searched without taking out the main theme of your blog. Be sure that your content makes sense so that your visitors will find it helpful.
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Benefits of a High Content – Theme Based Website

A high content-theme based website can give lots of benefits. First, it can probably give you a high ranking with SE’s. I say probably because again there are lots of factors involve. But your content will really make a difference in your ranking. You will learn all other ways in gaining a rank later. Let’s focus first on your content. Your content is the gold mine for visitors. Better to enrich your page with high content theme words.

Secondly, a high content – theme based website can give you a reputation and integrity. Well, obviously your visitor will love you because you deliver them the information that they need. And there could be a high probability that they will be coming back for your friendly website. You can even ask some of these visitors for a positive feedback for your website. Why not if they really love your site?

Third, a high content –theme based website can become itself an entertaining website for your visitors. If your visitors see lots of information on your website, they will love it. Not only that they will love it, they will be coming back for it, and much more, they will be recommending it. And this means… TRAFFIC!!! Your website shouldn’t be a website if it is without traffic. Traffic is the main gateway for your income in the net. Without traffic, there will be no income, no conversion rates. Just like economics, “traffic is directly proportional with the conversion rates.” The higher the conversion rate, the higher is your income.

Fourth, not only your visitor will love you, search engines will love you as well. As I said the higher the information you give, the higher the possibility that you have a higher ranking. After all, search engines were made to serve that purpose, to give you valuable information. So, every body is a winner when you have a high content –theme based website.

To narrow what I said, the first step in building a website is to think of a high content-theme based website. At the beginning of your venture in website making or even blogging, always focus on your content rather than the traffic. All the others will come next after you decide on what kind of theme or content you are going to use for your web site. Your high content-theme based website will make you a winner, will make your visitor a winner, and will make search engines a winner.

Recommended Site: Site Build It
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How People Use the Web

People use the web mainly for the search of information. Of course there are some who use it for gaming and recreation but still, most of them still looks for information that are related with the games they are playing. And this is the best way to start your web site, building a highly informative, high content-theme based website. A high content-based web site is always the winner in the SE ranking wars. Whoever provides the most of the information searched through the net, obviously gets, the most of the traffic. The more traffic, the more conversion rates your website can derive.

Websites doesn’t need to be too fancy with graphics. Yes, it can add to its beauty, but learn that people don’t look for fine graphics when they come to your website unless your website is all about graphics. They look for information. If your website gives the information they need especially in your home page, then they will surely explore your website. Believe me. I became a student myself and that’s how I use the net and the two giant search engines, Google and Yahoo.

Try to think of this, let’s say you have a website that talks about golfing in your home page. But some of your pages talks about fishing and basketball? Isn’t it out of topic? Yes it is… And because of that, there is a tendency that people will not find you in the net even if they will be using the search engine. The thing is, there are probably hundreds, if not thousands of other websites that talks about golfing. And why do you think that the search engine gives you a high ranking for your site where only half of it talks about golf?

Search engines works with algorithms. There are lots of factors how they rank websites. But this I can assure you, one of their main categories in ranking is the content of the website. They’ll look at your website if it contains a lot of information about a certain topic. Let’s take an example. I am looking for information about making a website. I’ll then go to Google or Yahoo and then type in their search box, “making a website”, or “how to make a web site”.

The search engine then will try to rank the most related information to my search. Ordinary people like me will only look for the top 20 - or maybe can extend to 30 if information is badly needed – and will despise all the other websites with low ranking and consider them as irrelevant to the search and then enter another keyword for another search.

Recommended Site: Site Build It
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The Key to Success in WWW

Well, actually there are lots of keys for success. But we will only be focusing on the main key. It’s like opening a big cabinet with lots of drawers and locks in it. Let’s talk about the key that will open the cabinet.

We said earlier that a website is a ghost unless there’s no traffic unless there are people who visit your website, your website is useless. And the best thing that can get traffic to your site is CONTENT, putting valuable information in your site that other people want to have. Everyone that visits the net look for information.

CONTENT is the most important thing that your website should have. Content gives you traffic for your site. We mentioned earlier that people look for information on the net. If you have a valuable content in your website and the search engines recognized the value of that information, then you’ll have that traffic. There are lots of factors that affects traffic by the way, it’s just the main factor is your content. Well be talking about other factors later. Let’s concentrate on CONTENT.

In creating your content, try to consider the following:

1. Focus on your theme. You need to have a focused theme for your website. If your website is about fishing, then talk about fishing. If your website is all about golfing, then talk all about golf. This website is all about website making, that’s why I talk about creating your own website.
In starting your own website, I suggest that you start writing about something that you really love to do. Something that you can consider yourself to be an expert of. It can be your hobby, profession, work, or anything that you have a sufficient knowledge that you can share. It’s always better to write on something that you really love and it will be much easier for you to do it. You don’t need to be a professional writer. You just need the basic knowledge as of the 8th grade student.

2. Be friendly both to your site visitors, and to the search engines. Here you will learn the importance of being focused on your theme. I strongly suggest that you create a website not only a win-win situation but a win-win-win situation. Meaning, your visitor will be a winner when he visits your website, the search engines will also be a winner, and you should also be a winner.

If your website or blog can provide the information that your visitor needs, your visitor will be satisfied and he will most probably come back to your website because he is learning from it. Your main goal in creating a website should be helping other people rather than doing business. Having this as your main goal will guide you to have a better reputation over the net.

About the search engines, there are people who used to do dirty tricks with the search engines. But don’t be like them. If you are friendly with search engines, they will also love you. Just a warning, don’t ever try to make dirty tricks with the SE’s. It will do you more harm than good, avoid getting banned.
Because you have a great content, there’s no reason not to be a web winner. Your content will give your site traffic. The more traffic you have a better reputation, a better sales you can get. More people will recommend your website, and more people will love it.

3. Avoid selling but PRESELL. There are tons of internet marketers that fell on this mistake, not including the spammers. In my research with the net, believe me, there are a big TURN-OFF with internet marketers that sales pitch. Don’t be a sales pitch, but become a preseller. What is preselling by the way? To have its simplest definition, preselling is making your visitor wants to click more, rather than pushing your visitor to click more.

4. Stick With the Best People. When I teach people on how to analyze what they are reading, I teach them to ask the right questions. Right questions will lead you to right answers. Well, for newbies I suggest that you go with the right people; right people will always lead you on the right track.

Talking about the web site making is about having the right tools and the right people who will assist you in your success for website making in reasonable price. I know that you already spent a lot of time digging on the net of who ever can provide you with that success. Good news, you’ve come to the right site. Stick with this site and gain high informative materials and tools that will lead you to success.
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